Forbes magazine came out with an article back on December 27, 2016 titled Why #Influencer Marketing Will Explode in 2017. This new marketing strategy is a paradigm shift from traditional marketing and as you will find out in the articles below it can catapult your business to new levels if done correctly.
Social media influencers exist on all the primary social platforms: Facebook, Twitter, Instagram, and Snapchat. Even the smaller social platforms like Musical.ly have given birth to Internet famous celebrities and influencers down in the single-digit age group.
These are the child stars of the modern day, and they are becoming more and more savvy about how to properly collaborate with brands for their own creative campaigns.
Another interesting stat is that 47% of online consumers use ad blockers, giving brands and businesses even more reason to put their dollars behind influencers instead. Influencers are the ones holding everyone’s attention.
Here is another great article to show you how this new marketing technique is on the rise. This is definitley a must read before jumping into this marketing strategy. These tips if done correctly can help you build your brand or product very quickly.
For example, influencer marketing has skyrocketed in just the past year or so, and for good reason. Not only can #influencer marketing help you reach new audiences, but a trusted influencer can also lend credibility to your brand and make it easier for you to build trust with his or her followers.
But you can’t just jump right in and start spending money on influencer marketing without understanding the trends that shape it. If you’re already using it or you’re thinking about adding it to your strategy, here are eight trends you need to know:
To wrap this post up I am presenting you with an article from Entrepreneur published recently on 8 Tips to Create a Successful Influencer Marketing Campaign.
Influencers got to where they are, in terms of popularity, because of their personality. It’s important that you let them have full creative control when promoting your product or service. What you think might work potentially won’t gel with their audience.
They engage with their audience all day long and know what they will respond to and what will push them away. When you allow them to control the creative direction you are going to end up with a much more organic feeling post and a better end result.
These articles and tips will provide you with the necessary insight on how to focus on Influencer Marketing. One last word of advice is to take your time, as with any new marketing strategy there is a learning curve, so read as much as you can and learn your market before plumeting a whole lot of cash into this strategy. Test to see if this is the right strategy for your business, if not then stick to the traditional martketing strategies.